Each of the VALS segments exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?
A) experiencers
B) believers
C) makers
D) achievers
E) innovators
Correct Answer:
Verified
Q245: Individuals who exert direct or indirect social
Q246: BzzAgent has a goal of
A)becoming the number
Q247: A consumer's purchases are often influenced by
Q248: Every time a BzzAgent completes an activity,
Q249: What percentage of adults are considered to
Q251: Popularity created by consumer word of mouth
Q252: Each of the VALS segments exhibits unique
Q253: The influencing of people during conversation is
Q254: FIGURE 5-12 Q255: Each of the VALS segments exhibits unique![]()
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