The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960's is referred to as __________.

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The legal concept of "let the buyer beware" is referred to as caveat emptor. This meant that the buyer was responsible for ensuring that they were making a sound purchase and that the seller had no obligation to disclose any defects or issues with the product. This concept began to change with the consumer protection movements of the 1960s and resulted in more laws and regulations to protect buyers.

The Legal Concept of "Let the Buyer Beware" That Was