Two prominent personal moral philosophies have direct bearing on marketing practice:

Question

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Moral idealism is focused on the importance of individual moral principles and values, while utilitarianism emphasizes the consequences of actions in determining their morality. In marketing practice, the tension between these two philosophies can arise when companies prioritize profits over ethical considerations, such as avoiding environmental harm or exploiting vulnerable consumers. Understanding and balancing moral idealism and utilitarianism can help marketers make more responsible and ethical decisions.

Two Prominent Personal Moral Philosophies Have Direct Bearing on Marketing