The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of
A) profit responsibility.
B) cause marketing.
C) stakeholder responsibility.
D) mass marketing.
E) societal responsibility.
Correct Answer:
Verified
Q110: There are three types of social responsibility,
Q111: FIGURE 4-3 Q112: Stakeholder responsibility refers to the Q113: Green marketing refers to Q114: Profit responsibility refers to Q116: The duty of a firm to maximize Q117: Most paint is not biodegradable and not Q118: Marketing efforts to produce, promote, and reclaim Q119: The recognition of the need for organizations Q120: Societal responsibility refers to the
A)obligation of a
A)the marketing of agricultural
A)the obligation of a
A)obligation of a
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