Cause Marketing Refers to

Cause marketing refers to

A) marketing efforts made on behalf of a nonprofit organization.
B) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
C) when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
D) when marketing efforts are taken specifically to counteract negative publicity based on a firm's involvement in environmentally sensitive issues.
E) when marketing actions that took place actually caused more harm than good.