FIGURE 4-4
-Avon has already donated more than $600 million towards breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade (see Figure 4-4 above).One hundred percent of net profits were donated to the crusade.This is an example of

Question

FIGURE 4-4 
-Avon has already donated more than $600 million towards breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade (see Figure 4-4 above).One hundred percent of net profits were donated to the crusade.This is an example of

Quizplus · Accepted Answer

This is an example of cause marketing, as Avon is partnering with Marimekko and donating profits to the Avon Breast Cancer Crusade as a way of supporting the cause of breast cancer research.

FIGURE 4-4 -Avon Has Already Donated More Than $600 Million Towards Breast