Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.In marketing, this is an example of
A) philanthropic marketing.
B) public relations marketing.
C) transactional marketing.
D) corporate altruism.
E) cause marketing.
Correct Answer:
Verified
Q131: Chrysler recycles thousands of tons of wooden
Q132: Cause marketing programs incorporate all three concepts
Q133: When charitable contributions of a firm are
Q134: Social audit refers to
A)a systematic assessment of
Q135: Post supports the Boys & Girls Clubs.For
Q137: At 3M, the "Pollution Prevention Pays" program
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents