A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

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This is an example of cause marketing, where a company links its products or services to a particular cause or social issue and makes a donation to that cause for each purchase made by customers. In this case, the dealership is linking the purchase of a Toyota to the Make-A-Wish Foundation and donating $50 for each car sold.

A Toyota Dealership in British Columbia, Canada, Donated $50 to the Make-A-Wish