Environmental Scanning Refers to

Environmental scanning refers to

A) assessing any possible negative impact a firm's activities might have on the local ecology.
B) continually acquiring information on events occurring outside the organization to identify and interpret potential threats.
C) setting up a regimented schedule for assessing the performance of different divisions within a firm.
D) initiating an internal talent search to identify employees for promotion, who not only do their jobs well, but who can think "outside the box."
E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.