You Are the Director of Marketing for Littleton Hospital

You are the director of marketing for Littleton Hospital.You are doing an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the most important?

A) The number of baby boomers in your geographic area will increase during the next five years.
B) By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures.
C) The community has seen a rise in dual-income couples who bring with them larger disposable incomes.
D) By the year 2020, robotics will play a major role in American society.
E) Twenty percent of the local population makes over $50,000 a year.