Environmental scans have shown that the population of the United States is undergoing dramatic change.Generally the population is becoming larger, older, and more diverse.By 2030, the number of people who are 65 years of age or older could make up 20 percent of the U.S.population.This change in the U.S.population is an example of __________ changes to which marketers must respond.

Question

Quizplus · Accepted Answer

The changes described in the question are related to demographics, which refers to statistical characteristics of populations, such as age, gender, ethnicity, etc. Therefore, marketers must respond to these demographic changes to effectively target and reach their desired audience.

Environmental Scans Have Shown That the Population of the United