Baby Boomers Are an Important Target Market Because They

Baby boomers are an important target market because they

A) include most of the important business leaders in the United States.
B) represent a small proportion of the population, but have large disposable incomes.
C) have the longest life expectancies; therefore, they will remain active in the market place for the longest period of time.
D) account for the majority of purchases of most consumer products and services.
E) will be able to pass along significant wealth to their children, the generation that will succeed them.