This generation is known as a savvy and demanding group of consumers who feel personally responsible for making a difference in the world.They also have an extraordinary optimism about their potential for fame and fortune.
A) baby boomers
B) baby busters
C) members of Generation X
D) members of Generation Y
E) members of Generation Z
Correct Answer:
Verified
Q43: Generation X is becoming
A)the least healthy generation
Q44: Generation Y refers to
A)the generation of children
Q45: When compared to baby boomers, members of
Q46: Marketers have developed generational marketing programs because
A)it
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