Multicultural Marketing Refers to

Multicultural marketing refers to

A) multi-national firms that operate in an expanded global marketplace.
B) collaborations and partnerships between firms from different countries designed to serve the broadest customer base possible.
C) combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races multi-attitudinal marketing programs.
D) franchise agreements that allow companies from one country to operate in foreign countries without having to make product adaptations.
E) firms whose board of directors, management, and employees represent a diverse group of races, religions, and ethnicities.