Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin.However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the many other comparable dealers in Wausau.This is an example of

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This situation describes monopolistic competition because there are multiple dealerships offering comparable products, but each dealership has some degree of differentiation through their sales staff, inventory, and customer service. Paul Avery's efforts to keep customers satisfied are a way to differentiate his dealership and attract repeat business.

Paul Avery Is a Salesperson at the Only Ford Automobile