In 1998, F.Hoffman-LaRoche Ltd.and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

The fine imposed on F.Hoffman-LaRoche Ltd.and BASF AG for price fixing is a result of regulatory forces. Regulatory forces refer to the laws and regulations that govern business practices and are imposed by governmental bodies. In this case, the regulatory body imposed a fine on these companies for their anti-competitive behavior.