Coca-Cola Hired Brand Police to Make Sure That the Coca-Cola

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

A) Coca-Cola risks losing its generic status.
B) The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
C) The Lanham Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D) In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
E) By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.