The primary purpose of a doppelganger is to
A) make people laugh which subconsciously makes them desire the real product.
B) protect trademarks infringement by competing firms in the same industry.
C) undermine the integrity of existing brand marketing.
D) decrease competition by making one brand the "friendly, down to earth" brand.
E) increase productivity of advertising.
Correct Answer:
Verified
Q194: addresses the right of a company to
A)sell
Q195: The Trademark Law Revision Act (1988)
A)prevents someone
Q196: Contracts that require a buyer to purchase
Q197: If a major food company offered supermarket
Q198: The pricing component of the marketing mix
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