For 18 months, Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." This requirement was imposed by the FTC because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Question

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This is an example of corrective advertising, which is when the FTC requires a company to clarify or retract previous advertising claims that were found to be false or misleading. In this case, the FTC required Warner-Lambert Co. to include a statement clarifying that Listerine does not help prevent or lessen the severity of colds or sore throats because previous advertising had led consumers to believe otherwise.

For 18 Months, Warner-Lambert Co