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In Marketing, an Offering Refers to

Question 3

Multiple Choice

In marketing, an offering refers to


A) the formal designation of a publically traded stock, for a specific good or service.
B) the full price paid including buildings, inventory, and personnel, when one firm is purchased by another.
C) a product, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.
D) the suggested retail price of a good or service to the general public or the wholesale price to distributors and retailers.
E) the service provided by suppliers and distributors to help manufacturers bring a product to market.

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