When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) _________ of specialists from all the functional units who are mutually accountable to a common set of performance goals.

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Cross-functional teams are composed of individuals from different functional areas within an organization who work together towards a common goal. This approach ensures that all perspectives are considered in developing marketing programs for new offerings and mutual accountability is established.

When Developing Marketing Programs for New Offerings, Marketing May Provide