George Zimmer the CEO of Men's Wearhouse Is Known to the Public

George Zimmer the CEO of Men's Wearhouse is known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look, I Guarantee it!" He also says that to be successful, "You've got to have a company that starts with trust and fairness." He aims to keep his employees happy and loyal.His philosophy sets the

A) ethical tone.
B) behavioral standards.
C) organizational culture.
D) corporate identity.
E) behavioral protocol.