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Several Years Ago the Honda Motor Company Unveiled the Hybrid

Question 165

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Several years ago the Honda Motor Company unveiled the hybrid version of the Honda Civic.While the hybrid vehicles are very fuel efficient, they are also very expensive to purchase.Hybrid vehicles sales have increased over 570 percent with a compound annual growth rate of 88.6%.Sales of the Civic eventually overtook those of the Toyota Prius, making it the number one hybrid car in the U.S.For years, Honda has experienced tremendous success with their Accords-in fact, Honda cars are repeatedly the top selling automobiles in the U.S.Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG product portfolio matrix?


A) The hybrid Civic would be a classified as a star, and the Accord would be classified a cash cow.
B) The hybrid Civic would be considered a cash cow, and the Accord would be classified as a star.
C) Due to the overwhelming success of Honda cars, both the Accords, and the hybrid Civics would be classified as cash cows.
D) The Civic would be a problem child, and the Accord would be a cash cow.
E) The Civic would be considered a dog, and the Accord would be classified as a star.

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