In 2003, Kodak's traditional film sales were an $8 billion dollar cash cow.In 2008, the revenue generated from file sales dropped to $3 billion.The film SBU became a dog primarily due to
A) an unforeseen increase in composite materials necessary for production.
B) the advent of digital photography popularity.
C) political activism concerning the waste of natural resources.
D) too much revenue shifted from this SBU to another more profitable one.
E) a class action lawsuit against the firm.
Correct Answer:
Verified
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