Marketing seeks to discover the needs and wants of prospective customers and satisfy them.Essential to this process is the idea of exchange.To marketing people exchange refers to the
A) negotiation phase between the manufacturer and the seller.
B) financial remuneration (monetary payment) for an item or service.
C) trade of things of value between buyer and seller so that each is better off after the trade.
D) bartering of goods and services for other goods and services of greater or equal value.
E) acquisition of something of value that equals or exceeds the customer's expectations.
Correct Answer:
Verified
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