Target Market Refers to

Target market refers to

A) all people who purchase a product regardless who ultimately uses it.
B) one or more specific groups of potential consumers toward which an organization directs its marketing program.
C) potential customers who are currently using competitors' products.
D) the group of potential consumers who are willing and able to pay the highest possible price for a given product.
E) the group of potential consumers who are not yet aware of a company's product but who might benefit from its use.