In the 1960s, marketing became the motivating force among many American firms and the __________ dawned.

Question

Quizplus · Accepted Answer

The question refers to the time period when marketing became the driving force for American firms, which is known as the marketing concept era. This era is characterized by a shift from product-oriented to customer-oriented approach, focusing on identifying and meeting customer needs and wants. The other options are not relevant to this context - The sales era and the production era were earlier periods in American business history, while the age of consumerism and customer relationship era are both more recent developments.

In the 1960s, Marketing Became the Motivating Force Among Many