Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called

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The marketing concept emphasizes creating customer value and satisfaction through understanding and responding to the needs and wants of consumers. A market orientation is the implementation of the marketing concept, where a firm focuses on gathering and using customer insights to develop and deliver products and services that meet the needs and wants of its target market. General Electric and Marriott have both been successful in implementing a market orientation, leading to their success in their respective industries.

Firms Such as General Electric and Marriott Have Achieved Great