In contrast to a marketing plan, a(n) __________ is a road map for the entire organization for a specified future period of time, such as one year or five years.

Question

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A business plan is a comprehensive document that outlines an organization's goals, strategies, and tactics for a specified future period of time, typically one year or more. It includes financial projections, market analysis, operational plans, and other key components that provide a roadmap for the entire organization. It goes beyond marketing and encompasses all aspects of the organization's operations. Therefore, a business plan is the best choice for the given scenario.

In Contrast to a Marketing Plan, A(n) __________ Is a Road