Despite the Fact That There Is Not "One" Format for Writing

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(6) Use care in layout, design, and presentation.(7)

A) Use different color fonts or paper to represent different sections of your plan.
B) Use visuals where appropriate.
C) Do not use a business plan unless you are borrowing at least $100,000.
D) Include as an attachment formal resumes for all key players in your management team.
E) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.