The single most important element (usually only two pages long) of the plan that "sells" the plan to readers and is called
A)the executive summary.
B)the strategic plan.
C)the vision statement.
D)the bonding statement.
E)the market-product summary.

Question

Quizplus · Accepted Answer

The executive summary is the brief, yet comprehensive summary of the entire business plan. It is designed to give potential investors or readers a quick overview of the business plan and its key points. The executive summary is crucial in "selling" the plan to readers, as it is often the first section they will read and can determine their decision to read further.

The Single Most Important Element (Usually Only Two Pages Long)