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The Company Analysis Provides Details of the Company's Strengths and Marketing

Question 70

Multiple Choice

The Company Analysis provides details of the company's strengths and marketing strategies that will enable it to achieve the mission and goals identified earlier.Paradise Kitchens Inc.lists a major strength as __________ and a major marketing strategy of __________.


A) a stable financial base; selling its products exclusively through food wholesalers
B) strong connections to the Hispanic community; outsourcing all production
C) co-ownership in a chain of small grocery stores; purchasing only organic vegetables and grains
D) the professional food industry experience of the co-founders; the use of a single outside producer
E) national "chili cook-off" titles; creating two separate product lines to adapt to markets requiring more or less "heat"

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