The Marketing Program section of a marketing plan consist of
A) the four marketing mix elements.
B) the five environmental forces.
C) the financial forecasts for the industry and the company itself.
D) the target market identification and market segment selection.
E) the specific steps that will be taken to implement the plan.
Correct Answer:
Verified
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Q70: The Company Analysis provides details of the
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Q95: The Pricing Strategy articulates the specific product
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