If a company's competitive advantage derives from its control of proprietary teclrnological know-how, it should either license its teclrnology to others or pursue a joint venture.

Name: If a company's competitive advantage derives from its control of proprietary teclrnological know-how, it should either license its teclrnology to others or pursue a joint venture.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Licensing or joint ventures may risk losing control over proprietary technology, potentially eroding the competitive advantage.

If a Company's Competitive Advantage Derives from Its Control of Proprietary