WKL Entertainment Inc.is a service-based firm with very few competitors.The company is looking to sell its services in different nations with substantial differences in consumer preferences and where cost pressures are not too intense.Which of the following strategies should WKL Entertairnnentlnc.managers pursue?
A)Global standardization
B)Transnational
C)Localization
D)International
E)Multinational

Question

Quizplus · Accepted Answer

Since WKL Entertainment Inc. is looking to sell its services in different nations with substantial differences in consumer preferences, the company should pursue localization strategy. This will involve customizing its services to meet the specific needs and preferences of customers in different markets. This strategy will enable the company to differentiate its services from its competitors and build a strong customer base in each market.