An advantage of being a first mover is that:
A)the pioneering costs are minimal.
B)there are well-defmed distribution channels.
C)there is no risk of building the wrong resources.
D)the focus is always on the mass market.
E)there is an opportunity to increase sales volume ahead of rivals.

Question

Quizplus · Accepted Answer

Being a first mover provides the opportunity to increase sales volume ahead of rivals before they even enter the market. This can create strong brand recognition and loyalty among consumers, making it difficult for competitors to break in. However, there are also risks involved in being a first mover, such as higher pioneering costs and the possibility of building the wrong resources. Additionally, distribution channels may not be well-defined for a new product or service. The focus may also be on a niche market rather than the mass market.

An Advantage of Being a First Mover Is That