Which of the following statements is true about fragmented industries?
A)They are usually characterized by large mass-production operations.
B)They essentially enjoy a national brand loyalty.
C)They require companies to use focus strategies because of specialized customer needs.
D)They do not attract new entrants as they have extremely high entry barriers due to economies of scale.
E)They are usually dominated by one or two large companies that enjoy the power to influence industry prices.

Question

Quizplus · Accepted Answer

Fragmented industries are usually composed of small, independently owned companies that serve niche or specialized markets, making it necessary for companies to use focus strategies tailored to the needs of their specialized customers.

Which of the Following Statements Is True About Fragmented Industries