To compete in the fragmented restaurant industry, Red Lobster Corporation built, and now operates hundreds of stores across the United States and Canada.Which of the following strategies is Red Lobster using ?

Question

Quizplus · Accepted Answer

Red Lobster is using chaining as a strategy by building and operating hundreds of stores across the United States and Canada. Chaining is a strategy in which a company builds multiple locations of the same concept to increase brand presence and economies of scale.

To Compete in the Fragmented Restaurant Industry, Red Lobster Corporation