One of the great advantages of successful value innovation is that it can catch rivals off guard and make it difficult for them to catch up.

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When a company successfully creates a new product or service that offers unique value to customers, it can create a competitive advantage that is difficult for rivals to replicate quickly. This can leave competitors struggling to catch up and maintain their market position. This is one of the key benefits of value innovation.

One of the Great Advantages of Successful Value Innovation Is