A segmentation strategy requires that a company:
A)standardize its products.
B)offer its products at low costs.
C)customize its products.
D)produce one basic offering.
E)attain high economies of scale by achieving a high volume of sales.

Question

A segmentation strategy requires that a company:
A)standardize its products.
B)offer its products at low costs.
C)customize its products.
D)produce one basic offering. 
E)attain high economies of scale by achieving a high volume of sales.

Quizplus · Accepted Answer

A segmentation strategy involves customization of products or services to meet the specific needs and preferences of different customer groups. Standardizing products (A) or producing one basic offering (D) would not allow for this customization. Offering products at low costs (B) or achieving high economies of scale (E) may be part of a segmentation strategy but are not the main focus.

A Segmentation Strategy Requires That a Company