When a company offers a wide variety of products at lower prices than its rivals, it is most likely:
A)pursuing a low-cost strategy.
B)pursuing a differentiation strategy.
C)pursuing a focus strategy.
D)pursuing an exit strategy.
E)pursuing a rapid growth strategy.

Question

When a company offers a wide variety of products at lower prices than its rivals, it is most likely:
A)pursuing a low-cost strategy.
B)pursuing a differentiation strategy.
C)pursuing a focus strategy.
D)pursuing an exit strategy. 
E)pursuing a rapid growth strategy.

Quizplus · Accepted Answer

Offering a wide variety of products at lower prices than rivals is characteristic of a low-cost strategy, where the company aims to achieve operational efficiencies and cost savings to maintain a pricing advantage.

When a Company Offers a Wide Variety of Products at Lower