Which of the following generic business-level strategies is based on the intent to lower costs so that a company can lower prices and still make a profit?
A) Broad low-cost strategy
B) Price differentiation strategy
C) Broad differentiation strategy
D) Focused differentiation strategy
E) Focused low-cost strategy

Question

Quizplus · Accepted Answer

The broad low-cost strategy is focused on reducing costs so that a company can offer products or services at lower prices than competitors while still generating a profit. This strategy can be effective for attracting price-sensitive customers, creating a cost advantage over competitors, or introducing new products in markets with high price sensitivity.

Which of the Following Generic Business-Level Strategies Is Based on the Intent