Mass customization:
A)limits a company's ability to customize products.
B)reduces the use of individual machines and hinders quality control at all stages of the manufacturing process.
C)increases the setup times for complex equipment.
D)is the use of technology to produce large quantities of a standardized output.
E)is a company's ability to reconcile low cost and differentiation that were once thought incompatible.

Question

Mass customization:
A)limits a company's ability to customize products.
B)reduces the use of individual machines and hinders quality control at all stages of the manufacturing process.
C)increases the setup times for complex equipment.
D)is the use of technology to produce large quantities of a standardized output. 
E)is a company's ability to reconcile low cost and differentiation that were once thought incompatible.

Quizplus · Accepted Answer

Mass customization is a strategy that combines mass production efficiency with product customization. It allows companies to offer a wide range of customized products while still achieving economies of scale and cost reductions. This approach enables companies to reconcile low cost and differentiation, which were once considered incompatible. The other options (A, B, C, and D) are not correct because they do not describe the concept of mass customization.

Mass Customization