The importance of reliability in building competitive advantage has increased dramatically over the past decade.

Question

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In today's fast-paced and highly competitive business world, customers expect reliable products and services. Firms that prioritize reliability in their operations can build trust and loyalty with their customers, leading to a sustainable competitive advantage. With the rise of e-commerce and online reviews, customer complaints about unreliability can quickly spread and damage a company's reputation. Therefore, the importance of reliability has increased significantly over the past decade.

The Importance of Reliability in Building Competitive Advantage Has Increased