The more commodity-like an industry's product is, the lower the intensity of any price war that may develop.

Name: The more commodity-like an industry's product is, the lower the intensity of any price war that may develop.
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Question

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The more commodity-like an industry's product is, the higher the intensity of any price war that may develop, since there are fewer ways to differentiate the product from competitors and price becomes a primary factor for consumers.

The More Commodity-Like an Industry's Product Is, the Lower the Intensity