Beta Corp., a gaming software company, had recently launched a new game.The target audience identified by the company was the age group of 12-18 years.The advertising and marketing strategies were desigued exclusively to target this age group.However, it was noticed that individuals who belong to the age bracket 18-25 years were the ones who would actually buy the game.The managers at Beta Corp.decided to redesigu their marketing strategies to position the game as something that people of all age would enjoy.The company's decision to modify its product positioning demonstrates:

Question

Quizplus · Accepted Answer

The company's decision to modify its marketing strategies based on actual consumer behavior reflects an emergent strategy, which is a strategy that develops over time in response to unexpected opportunities or challenges.

Beta Corp, a Gaming Software Company, Had Recently Launched a New