Trade that takes place between a company and individual purchasers using IT and the Internet is called:
A) enterprise resource planning.
B) business-to-business commerce.
C) business-to-customer commerce.
D) business-to-business marketplace.
E) business-to-business network structure.

Question

Quizplus · Accepted Answer

Business-to-customer (B2C) commerce is trade that takes place between a company and individual customers using IT and the Internet.

Trade That Takes Place Between a Company and Individual Purchasers