Dolphin's Diner, a famous seafood chain, has opened its newest restaurant in a small town.It soon finds that the only customers it attracts are tourists, because the locals prefer to go to The Clam Café-an older but more expensive restaurant.The Clam Café enjoys significant
A)brand saturation.
B)brand emersion.
C)brand loyalty.
D)brand dilution.
E)brand acceleration.

Question

Quizplus · Accepted Answer

Brand loyalty is customers' preference for the products of organizations currently in the task environment.If established organizations enjoy significant brand loyalty, a new entrant will find it difficult and costly to obtain a share of the market.

Dolphin's Diner, a Famous Seafood Chain, Has Opened Its Newest