The process of creating new products that customers want is called:
A) market segmentation.
B) total quality management.
C) cost control.
D) innovation.
E) restructuring.

Question

Quizplus · Accepted Answer

Innovation is the process of creating new or improved goods and services that customers want or developing better ways to produce or provide goods and services. Managers must create an organizational setting in which people are encouraged to be innovative.

The Process of Creating New Products That Customers Want Is