All else the same, if a company increases its retention ratio:

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The retention ratio is the proportion of earnings a company reinvests into the business instead of paying out as dividends. By increasing the retention ratio, the company is retaining more earnings for future growth opportunities, which increases the sustainable growth rate. The sustainable growth rate is the maximum rate at which a company can grow without relying on external financing, so increasing the retention ratio is a positive factor for the company's overall growth potential.

All Else the Same, If a Company Increases Its Retention